![]() But there is a balance to find between quality and quantity, to stay consistent with how often you post on TikTok. High-quality is essential to growing an audience on TikTok or any social media platform. Quality vs Quantityīrands should only create as much content as they can without compromising quality. Posting high-quality content at the best time indicated in TikTok analytics, and adjusting as you go, is essential. Things to Consider When Deciding How Often to Post on TikTokĪs you decide on how often you should post on TikTok, provide your target audience with something to look at, expect, and be excited about. There are many things for brands to consider when determining a TikTok posting schedule. Focusing on high-quality and engaging content, over quantity is the most important aspect of your posting strategy. Most brands will benefit from posting 1 to 3 times per day, but this is no hard and fast rule. ![]() The general rule of thumb for TikTok posting frequency is to post engaging high-quality content as often as you can. To help you determine the best cadence for your brand we’ve provided pointers below. It can be tricky and time-consuming to know how often to post on TikTok to put your audience engagement in a sweet spot. With over 2 billion downloads, TikTok quickly became one of the biggest social media platforms. The best way to learn what works best is to experiment with different times of day and see which posting times drive your engagement rates most.TikTok is a valuable tool to reach audiences all over the world. It means that if you want to really grow on TikTok, you’re going to have to figure out your own posting strategy and schedule your posts following your own personal stats. How To Find the Best Times to Post on TikTok for YouĬompared to other social media platforms, TikTok is highly personalized. All of these metrics should help you figure out the best times to post on TikTok. Pay close attention to the videos that performed best and worst, and see if you can find patterns there. Remember that this data is presented in UTC (Coordinated Universal Time).įinally, you can use your account analytics to track your content’s performance. It further breaks this info into specific hours when your audience is most active on the app. The Follower activity metric gives you the days of the week when your followers are most active on TikTok. This section is handy if you’re catering to a global audience from different time zones. Once you know where your followers live, it’ll be easier to choose the best time for posting your content. Top territories is the section where you can learn about the distribution of your followers by territory. ![]() The two parameters to note are Top territories and Follower activity. You can use the Followers section to learn more about your audience. In short, the best time to post on TikTok seems to be between 6am and 10am and 7pm and 10pm, and the best days to post are Tuesday, Thursday, and Friday. The Influencer Marketing Hub conducted a study on over 100,000 posts and their engagement rates to find the best times to post on TikTok. What Are the Best Times to Post on TikTok? That means you have to build your own posting schedule and stick to it if you want to grow your engagement on TikTok. TikTok doesn’t have an option to schedule your videos, and there aren’t any third-party tools you could use for scheduling and posting on TikTok. ![]() If your targeted audience is located in different time zones, you have to think about what time the users are awake in each place and plan your posting schedule accordingly. The second important factor you need to keep in mind, or rather a question that you need to answer, is “what time is my audience awake?”. Of course, you can’t choose the perfect time for everyone worldwide, but you can find a compromise. But if you want people from other parts of the world to see your videos, you need to plan the posting time accordingly. If you’re targeting users in your own region, that’s one thing. One of the most essential facts that you have to consider is the time zone that your audience lives in.
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